White Paper Image
Smee and Ford white paper

Smee & Ford have over 125 years’ experience and read through over 5,000 wills each week, identifying and reporting any charitable content. This has enabled us to buildan extensive database of legacy giving in the UK.  Since September 2012 we have identified nearly 20,000 individual charities which have been named in wills. We have the most comprehensive data on legacy giving which can be used to determine trends in the legacy market which in turn can help you forecast potential future legacy income and plan your legacy marketing strategy.

Download this white paper to discover some of the key findings to the legacy giving sector looking at the complete picture for 2015 including:

 

  • Why are legacies important?

  • What is the potential?

  • What's happening to legacies in the overall market?

  • Who are your legators?

  • What might your legacies be worth?

  • What can you do next to optimise your legacy potential?

 

 

New white paper: Legacy Trends: Discovering potential through data – download now

White Papers from Smee & Ford