Supporting charities
through legacy insight

Welcome to Smee & Ford. We've been helping charities to understand and grow their legacy income for over 125 years.

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What's new

Shortlist Announced LGA 2
And the finalists are...

We're thrilled to announce the finalists of the Smee & Ford Legacy Giving Awards 2023!

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Black And Red Gifts
Charities received the highest number of bequests on record in 2022

Figures from Smee & Ford show that 2022 was another strong year for charitable gifts in wills in England & Wales.

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Pocketwatch
Smee & Ford through the decades

Starting with a pair of Victorian gentlemen, moving through wartime Britain, several different locations and a whole host of technological change...

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Case Studies

Crowd - black and white photo

CASE STUDY

Bedfellow and Competitive Rankings

A large UK charity wanted to understand how they compared to selected peer charities when appearing as co-beneficiaries in bequests. They believed they may have been receiving a smaller share of the estates than their peers. They were also interested in extrapolating this further to compare against peer charities when they appeared as co-beneficiaries without being mentioned.

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Chess - black and white photo

CASE STUDY

In-Depth Peer Analysis

A medium-sized UK charity within a causal area alongside many active smaller charities was struggling to get a clear understanding of giving across their peers. Many of the charities were receiving a small number of gifts a year, but this meant it was difficult to get a picture of what legacy giving across the cause looked like.

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Medical - black and white photo

CASE STUDY

Opportunity Report

We worked closely with a medical charity who were beginning their first large-scale legacy marketing strategy. They worked mainly within two key regions and had a good presence in both, but were struggling with how to understand the opportunity, prove ROI and build a case for investment in legacies.

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Supporting

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Rainbow Trust
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Cancer Research UK
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