Supporting charities
through legacy insight
Welcome to Smee & Ford. We've been helping charities to understand and grow their legacy income for over 125 years.
Explore our solutionsWe're thrilled to announce the finalists of the Smee & Ford Legacy Giving Awards 2023!
Read moreFigures from Smee & Ford show that 2022 was another strong year for charitable gifts in wills in England & Wales.
Read moreStarting with a pair of Victorian gentlemen, moving through wartime Britain, several different locations and a whole host of technological change...
Read moreCase Studies
CASE STUDY
Bedfellow and Competitive RankingsA large UK charity wanted to understand how they compared to selected peer charities when appearing as co-beneficiaries in bequests. They believed they may have been receiving a smaller share of the estates than their peers. They were also interested in extrapolating this further to compare against peer charities when they appeared as co-beneficiaries without being mentioned.
Read moreCASE STUDY
In-Depth Peer AnalysisA medium-sized UK charity within a causal area alongside many active smaller charities was struggling to get a clear understanding of giving across their peers. Many of the charities were receiving a small number of gifts a year, but this meant it was difficult to get a picture of what legacy giving across the cause looked like.
Read moreCASE STUDY
Opportunity ReportWe worked closely with a medical charity who were beginning their first large-scale legacy marketing strategy. They worked mainly within two key regions and had a good presence in both, but were struggling with how to understand the opportunity, prove ROI and build a case for investment in legacies.
Read more