We worked closely with a medical charity who was looking to implement their first large-scale legacy marketing strategy. They worked mainly within two key regions and had a good presence in both, but were struggling with two significant challenges:
In order to address both issues, using Smee & Ford data it was possible to split their two regions down to a postcode level. Two regional opportunity reports were created with a detailed breakdown of how legators had behaved within those regions. Information included:
The intelligence meant that this charity could identify what the legacy opportunity had been over the last 6 years, which was significant for gaining internal buy-in. It also helped them put together a more targeted marketing campaign, based on areas that showed an affinity for legacy giving.
If you have a legacy fundraising challenge, our data could help. Simply fill out the form below to request an initial chat to find out more.