In the latest Legacy Limelight, Anaish from the British Red Cross shares his journey into legacies, why the sector is so collaborative, and how the British Red Cross is launching a bold new campaign to inspire more gifts in wills.
Key takeaways for charities:
- Legacies make up roughly 25% of fundraised income at British Red Cross.
- Collaboration is key – brand, fundraising, and legacy teams united for a cross-channel campaign.
- Real stories inspire – sharing legator motivations wins hearts internally and externally.
- Think big gifts – focus on engaging those who can leave transformational legacies.
- Top 3 tips for new fundraisers: learn from past legators, find allies in your organisation, and grow your networks.
- Data + benchmarking from Smee & Ford and Legacy Futures help strengthen decisions.
Watch the video below.
