How legacy market data can unlock your full fundraising potential

Recording interactions with supporters and understanding motivations and behaviours has always been a challenge for fundraising organisations.

Inputting data into recording mechanisms and working on actual knowledge as opposed to assumptions is a common challenge for legacy professionals. Now, accurate legacy pledger data can provide information that is a game changer for your organisation.

We have enhancements to our notification data sets which provide outstanding insights, shining a light on:

• Market share: How is your organisation doing compared to other causes in your causal area or sector-wide?
• Co-beneficiaries: Who do your supporters care about as well as you? What are their interests?
• Geographical insight: Where are your real supporter hotspots?
• Pledger behaviour: What are your known supporters actually doing, who have your intenders actually supported?
• Loss of pledges: If you are not named where you thought you were, who is your supporter pledging to instead?
• Notification trends: Are your notifications up and down in line with everyone else's?

Mark Pincher, Head Data Analyst, Smee & Ford

Clare Sweeney, Consultant/Owner, Keepace Consults

Are you struggling with challenges in your legacy fundraising efforts, or would you like to explore the potential of your legacy income? 

Take the next step, contact us today for personalised assistance and insights.

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