This free webinar is available to watch on-demand.
Thanks to modern neuroscience, we now have the ability to watch the human brain as it thinks, feels and makes decisions. This new knowledge shows us that much of what we’d assumed about donors just isn’t true. What do your donors think and feel? Like and dislike? What makes them passionate and what makes them disinterested?
Join Canadian legacy author and fundraiser Fraser Green as he takes you on a half-hour journey through your legacy donor’s brain. Because after all, if you truly understand your donors better, you’re going to raise more money!
Fraser Green
CEO, Goodworks
Canada